An owner in Jamaica wanted the Road Traffic Act in a driver's pocket. The app has every road sign with what it means, the whole Act searchable with the fine and the demerit points on each line, a daily quiz, the roadside arguments settled with the rule behind the answer, what to do after a ticket, the numbers you need in the worst times, and a directory of businesses that can advertise on it. Paid on a Thursday evening. Live the next morning.
Open it on your phone. The signs, the law, the quiz, the results and the emergency numbers are open to everyone. Pin-it, reminders, your vehicle and the SOS beacon sit behind a one code sign in.
Open 876 Traffic →The application came in just after midnight on a Wednesday. By 9:30 that morning we were on the phone, and by 11:01 the offer was out. Through the afternoon four texts sharpened it: the daily quiz would be called Today's Answer Me This, the advertiser directory and the advertiser dashboard were in, and Pin-it and the quiz were two separate things, not one. The offer was updated at 3:07pm to say exactly that.
Paid Thursday at 5:22pm. Friday at 9:23am the first version was live: the road signs, the Road Traffic Act with the fine and the demerit points on every line, Answer Me This with its first question, Pin-it for speed traps and jams and accidents, the premium side with the SOS beacon and eye witness statements, and an advertiser dashboard. The reply at 9:28am: "First thanks. I am really impressed. Can't wait to dig in."
Twenty minutes later: "if this is what you guys are capable of on the first go less than 24hrs, man o man do I have some dreams to be fulfilled by you guys." Then a spreadsheet arrived, and the dreams started coming in one text at a time.
147 offences from the owner's spreadsheet, each with the fine in Jamaican dollars, the demerit points and the section of the Act. Search any offence and see the rule in plain words.
A question a day, four answers, and why. Signed in drivers keep a streak and points. A mixed practice set and a twenty question mock licence test sit beside it.
Drivers report a speed trap, a jam, an accident or a pothole and other drivers see it. Every pin expires on its own. Premium members get the SOS beacon, an accident record with the involved vehicles, and witness statements with voice notes and video.
A business drafts an ad, picks a plan, saves and pays with an order number and a proof upload. Campaigns, pop-ups with a flyer and a sound, surveys in four steps, a stats page, and admin levels where level one approves and waits on level two or the owner. Every action logged.
On the Friday evening it went live the owner asked for two things that had nothing to do with traffic law. The Cash Pot numbers, read into the app every half hour so nobody has to leave it. And a wire under the header that runs right to left like a stock ticker, with lines the owner writes and edits from the back office. Both were in that night. The wire grew Live, Paused and Expired tabs, the Cash Pot board grew meanings and a whole month of draws, and the owner's reply to a batch of Monday changes was three texts in three minutes: "I saw the updates. Looks great so far." "Oh WOW." "Don't change them. Thanks for thinking in advance."