A customer types their address. The site finds the roof from above, measures it, and hands back a real number. No salesman on the porch. That lead lands in a CRM built for one roofer in Northeast Louisiana, with every text, estimate and QR scan in one place.
Open the site, go to Roofing, and type an address. Watch it find the roof. The number it hands back is a real range off the measurement, and nobody turns up at the door unless you ask.
Open hathornroofing.com →Jason runs Hathorn Roofing and Hathorn Homes in Northeast Louisiana and applied on a Sunday night at 9:02pm. Monday we were on the phone. By 12:12 there were two offers on the table, one for the roofing CRM and one for a second app, Tekton. Both paid.
The ask was a CRM. The problem a CRM does not solve is the porch: a homeowner wants a number, and the only way to get one is to let a salesman come out. So the build started on the other end. Your customer types their address, the site pulls the roof up on satellite, measures it, and gives them a price in about a minute. Then that lead lands in the CRM with every text, estimate and photo in one place.
Thursday at 12:40pm it was built. The next evening, Tekton was built too.
Type the address, the roof comes up from above with its outline already drawn. Fix a corner, add a section, pick the pitch. Squares and a price band come off the real footprint.
Speed to lead, who texted back, who to answer now, what is in the pipe. The unanswered lead sits at the top until somebody answers it.
Two ladders: one for a scan with no roof measured yet, one for a lead that already has a number. Immediately, three hours, next day. A human reply stops the robot.
One QR code per place it goes: the truck door, the yard sign, the door hanger, the flyer. Scans, leads and sold, counted per code, and a numbers page showing where they drop off.
The site went out first on its own address. Later in the month the office sent a list: new phone, new email, a map that misbehaved on a phone. Done that afternoon. Then: make it one site, Hathorn Homes at the front, Roofing as its own section. Done the next day. Then both domains, hathornhomes.com and hathornroofing.com, live with certificates the night the delegated access came through. That same night a text from Jason: can you make the color scheme black and white with hot pink accents? By the next afternoon it was, across the site and the CRM, with artwork through the whole thing and four ways in from the front page. Monday the office wrote back: this is great, exactly what we were looking for.