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InstantlyDash: anything, from anywhere, brought to you now.

A delivery app for one company, not a marketplace with a thousand rules. Say what you want and where it is coming from, the nearest driver goes and gets it, and the driver is paid into their own Stripe account the moment it is handed over. Sterling sets every price from his phone.

Drivers paid direct Owner sets every fee Same sign in as Tally

InstantlyDash

Sterling Henderson · built by The App You Want

CustomerDriverOwner boardLive mapStallsTips & giftsLanguages

Real screens from the live app. Swipe.

InstantlyDash front page — **The front page**The price is the first thing on it. What it costs to start, what a mile adds, and that the tip is the driver's, every cent. Then one button.

**What are you after?**Food, groceries, flowers, pharmacy, a package from A to B. Pick one and the rest of the form follows. Or skip it and just say it in your own words.

Shops and pricing, the owner's screen — **Shops and pricing**Sterling's screen. His cut, the base fee, the price per km, the minimum. The table underneath shows what a 2, 5 and 10 km run costs the customer and pays the driver, live, as he types.

What is near you, a real map search — **What is near you**A real map. Search for a restaurant, a pharmacy, a florist near the customer, and order from it right there.

The driver's dashboard — **Drive for InstantlyDash**The driver's own map with their icon on it, the orders coming in, and what they have made today. Drivers see it before they sign up, because he asked for that.

The owner's board — **Your board**Every driver, every order, in real time. The screen he runs the company from.

**Sell on InstantlyDash**Anybody with flowers, cakes or handbags to sell gets a stall inside the right section, with a photo, a price and how many are left.

The challenge

The other half of the platform

Sterling came to us in July 2026 for Tally, his live streaming app. The delivery app was in the same application, described as the other half of the platform: a company, Instantly Inc, that streams and delivers, with one logo, one sign in and one console behind both.

The rule from Tally carried straight over. Nobody's money ever sits with the platform. A customer's card is held when a driver takes the job and charged when it is handed over, straight into that driver's own Stripe account, with Sterling's cut split off in the same transaction. No wallet, no balance, no license.

Then the hard part: he is starting with no drivers and no orders, and the app still has to look like a company on day one. His words on 12 August: "keep zero drivers out right now showing" and "it's just a lot of words". He was right on every count. The front page was rebuilt that evening.

What we built

Three apps in one, for three kinds of people

🛵

Customer

Price on the front page, categories with pictures, a real map search for what is near you, live chat with your driver, tips in real time even after the delivery, and a gift beside the tip.

🗺️

Driver

A live map with their own icon on it, orders arriving in real time, a photo at the door, and money that lands in their Stripe the moment they hand it over.

📋

Owner

Shops and pricing, the board of every driver and order, cash outs. Sterling changes his cut or his per-km price and the app reprices itself.

🌍

Shared with Tally

One sign in, the language picker, live weather with warnings, the alert banners and the draggable Tally circle. Two apps that feel like one company because they are.

The signature feature

The owner prices the whole company from one screen

Four numbers: his cut, the base fee, the price per km and the minimum. Under them, a table that shows exactly what a 2, 5 and 10 km run costs the customer, what the platform keeps and what reaches the driver, recalculated as he types. Save, and every price in the app changes.

His cut and Stripe's fee come off the driver's side, so what a driver sees on the board is what they keep. A tip is charged separately with nothing taken off it, which is why the app tells the customer the whole tip reaches the driver.

✂️ Your cut💵 Base fee📍 Per km🔻 Minimum

How it moved

Built alongside Tally, from the same texts

9 Aug

First version live, twelve days after he applied. Tipping asked for the same day and added.

10 to 11 Aug

His own mark drawn from the Instantly Inc logo. Drivers get their dashboard from the front page. The driver's real-time map with their icon on it.

12 Aug

Four texts in an hour about one screen. The front page rebuilt: price first, order button, no empty driver count. Then "match it to look identical to Tally", and the whole app moved onto Tally's palette and type.

21 to 24 Aug

Real-time orders on the driver's screen, the photo at the door, a flowers section, the gift beside the tip, and stalls so people can sell inside the app. "Design it our own way."

31 Aug

"Show drivers on an Instantly map with the icon so it is personal." Drivers became faces on the map instead of dots.

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