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JoJosEnergy: a workout membership made for seniors, one big button and no password anywhere.

A fitness coach with thirty years of classes and a shelf full of videos asked for one thing: an app so easy that a member taps once and the coach is right there teaching, on the days the weather or a doctor's appointment keeps them home. Recorded classes by kind, a membership on the coach's own Stripe, bigger text on demand, and a one hour audio class that plays through ten parts by itself.

Paid Thursday 10:47am, in hand Saturday 10:21am 15 of the coach's own videos loaded before the first look 43 classes in seven sections today
JoJosEnergy icon
JoJosEnergy
JoJo Tyler, JoJo's Energy · built by The App You Want
Made for seniorsRecorded classesAudio classOwner studio
Real screens
The home screen: Start today's class, then the seven sections with a class count on each
One big buttonStart today's class. Under it, seven sections with a count on each: Senior4Soul Classes, Chair Yoga, Strength Training, Yoga4Soul, Pilates4Soul, The 5-Day Challenge, Mind, Body & Soul Sessions.
The same home screen with the Bigger button on, every word larger
Bigger, with one tapThe A button at the top makes every word on every screen larger, and the app remembers it. Built for the reader, not the designer.
The Chair Yoga shelf: everything done sitting down, with two hour long classes
A shelf, not a feedChair Yoga, everything done sitting down. Big thumbnails, a big play button, the length in minutes. Nothing to scroll past.
A class playing, with I finished this class and Choose another underneath
The class, and two buttonsTap a class and it plays right there. Under it, I finished this class and Choose another. That is the whole screen.
The audio yoga class player: part 1 of 10, a big play button, 15 back and 15 on
An hour of yoga, no screen neededThe coach sent a one hour audio class. It plays in ten parts, one into the next by itself, remembers where you stopped, and works with the phone in a pocket.
The 5-Day Challenge: one short class a day for five days, 0 of 5 done
The 5-Day ChallengeOne short class a day for five days, with a count of how many are done. Start it whenever you want.
Mind, Body and Soul Sessions: injuries, chakras, balance and more, one marked free to watch
Free to watchThe coach can mark any class free, so somebody who has not joined can try one first. The rest wait behind the membership.
The membership page: a month of workouts for $15, with what is included
The membership, in the coach's wordsA month of workouts. Stop by and work out anytime for only $15. Every payment runs on the coach's own Stripe account, and the price and the wording are changed from the studio.
Welcome in: type your email and we send you a code, there is no password to remember, ever
No password, everType an email, get a code, and the app stays signed in for a year. After that the icon on the home screen opens straight to the classes.
How this works: put JoJo on your home screen, watch on your television, signing in again
Three short answersHow to put it on the home screen, how to watch on the television, and what to do if you are ever signed out. Nothing else to learn.
The studio: post a new class by pasting a YouTube or Google Drive link, naming it and picking the kind
The coach's studioPaste a YouTube or Google Drive link, name the class, pick the section, say how long it is, and it is live. Mark it free, or keep it for members.
See it live

JoJosEnergy is live

Open it on your phone. The free classes play for anyone. The rest are for the coach's members.

Open JoJosEnergy →
The challenge
"Easy for seniors to access and see me teaching, with a subscription payment."

That was the whole application, sent on a Friday morning. Thirty years in health and wellness, a studio full of members, tons of classes already filmed, and the members who could not make it in when it rained or a doctor's appointment landed on class day. The gameplan call was Monday at 4:30pm, and the app was described plainly: so easy that a member taps one button and the coach is right there.

The offer went out at 5:15pm Monday. Paid Thursday at 10:47am. Saturday at 10:21am the first version was in hand, with fifteen of the coach's own videos already loaded so it was never an empty room, sorted into chair yoga, Pilates, strength, balance, stretching and meditation. No password anywhere: a code, then signed in for a year. A button that makes every word bigger. A studio where the coach pastes a link, names the class, picks the kind and it is live.

By Saturday afternoon a page by page list of changes had arrived, with photos. That is the part of the build that matters most, and it is the part most people never get to.

What we built
A membership app that a seventy year old can use without calling anyone.

Recorded classes by kind

Seven sections, each with its own shelf. Tap a class, it plays, and one button marks it finished. The newest classes float to the top of the home screen.

A

Built for the reader

Big text, big buttons, a Bigger switch that makes everything larger and stays on. An icon on the home screen. No app store, no download, no password.

🎧

The audio class

A full hour in ten parts that play one into the next, remember where you stopped, and skip fifteen seconds either way with one big button. Earbuds in, phone in a pocket.

$

Membership on the coach's own Stripe

The price, the wording and the free classes are the coach's to change. Every member payment goes to the coach's account, never through ours. Comp anyone, free.

The signature feature
Every change, in the coach's own words

Saturday's list became Monday's app: blue and orange lifted from the website header, Om Shanti above the name, the coach's photo on the front page and up in the corner, seven sections named exactly as written. On the Thursday after, the app became JoJosEnergy, one word, the same as the website, the sections were reordered to the list in the text, and Healing Sessions became Mind, Body & Soul Sessions. The membership line reads the way the coach said it: a month of workouts, stop by and work out anytime for only $15. Then the audio class arrived as ten files on a Monday evening and was an hour long class in the app the same night.

Renamed the day the text arrivedSections in the coach's orderPhoto front and cornerAudio class, same night
How it moved
Friday application, Saturday app, changes in every time they came.
31 Jul
Applies Friday at 8:33am: "easy for seniors to access and see me teaching with a subscription payment." Books the Monday call.
3 Aug
Gameplan call at 4:30pm. The offer goes out at 5:15pm: recorded classes by kind, members on the coach's own Stripe, built for seniors first.
6 Aug
Paid at 10:47am. Build underway.
8 Aug
10:21am: the first version is in hand with fifteen of the coach's own videos loaded. By 4:56pm a page by page list of changes is in, with photos.
10 Aug
Every change from the list is in by 12:03pm: the colors from the website, the photo, seven sections. At 1:07pm the price becomes $15 a month, in the coach's own words.
13 Aug
Renamed JoJosEnergy, sections reordered, Mind, Body & Soul Sessions, and a Meet Your Shaman of Fitness page, all by 6:51pm the day the text arrived.
17 Aug
Ten audio files arrive at 2:37pm. By 6:39pm they are one hour long class in the app that plays through by itself and remembers where you stopped.
3 Sep
A phone browser refused to play the audio straight from Google Drive, so the app now keeps its own copy of every part. Members never see the difference. That is what $25 a week buys.
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