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The market in your pocket. And the ride that brings it.

One app for Ghana doing the work of four. Buy from traders in Makola, Kejetia and Kaneshie and from farmers by the sack. Order food and an okada brings it. Book a taxi, rent a car for the funeral, send a parcel by okada or move ten bags of cement by aboboya. Pay with mobile money or cash at your door. Every price in cedis, agreed up front.

Applied 31 July, live 5 August Fourteen aisles, five ways to move Launching in Accra this October

Aluah Connect Africa

Smaila Allan · built by The App You Want

MarketFoodRidesOkada & aboboyaCar RentalMobile moneyOwner dashboard

Real screens from the live app. Sample shops and cars until the traders sign up. Swipe.

Aluah Connect Africa home screen — **Made in Ghana, for Ghana**The flag, the map of Africa and the kente band he sent us a picture of. Under it, every service the app runs in one grid, the way he pointed at it on the 1 September call.

Order food, an okada brings it — **Order food. An okada brings it.**Pick a kitchen, see the price and the wait before you order. You pay the delivery fee, the rider brings it hot.

**Know the fare before you get in**Taxi, comfort or van. One price, agreed up front, no arguing at the junction.

Send it by okada today — **Send it by okada**A rider collects your parcel and drops it where you say. Who receives it, their phone, and the price before you send.

Move a big load by aboboya — **Move a big load**Cement, timber, a fridge, a market delivery. If one man cannot lift it on a tray, an aboboya takes it. He named the aboboya on the 13 August call and it got its own screen.

**A car for the day, the week, the funeral**Drive it yourself or take a driver with it. Day price, deposit and the total before you ask. He asked for "the rental car" on 1 September.

**Traders on Aluah**Every shop with its photo, its market and its rating. A farmer flips one switch and gets a farm shelf with a bulk price on every item.

Your stall, open to the whole country — **Sell on Aluah**List what you already sell. Buyers in Accra, Kumasi and Takoradi find you, the riders deliver, and you keep 90 of every 100 cedis.

Drive with Aluah, two ways to earn from one trip — **Two ways to earn from one trip**Carry a passenger out, take a parcel back. Drivers keep 94% of every fare and every delivery fee, paid straight to MTN, Telecel or AirtelTigo.

The challenge

"An app just like Amazon for Africa"

Smaila applied on 31 July 2026. The whole brief was one line: "I want to build an app just like Amazon for Africa, which can be used for both shopping app and shared rides." He is a database administrator. He had never paid for an app builder before. Under "anything else" he wrote: I want to speak to someone.

He did. On the 6 August call he explained how Ghana actually moves: the okada riders who pick food up and deliver it fast, the restaurant owners who need a menu people can order from, the traders at Makola who sell to the whole country if somebody carries it. By the 13th he had a name, a logo spec, a launch date and a farmer's switch.

He flies to Ghana at the end of October and launches with the minister of education in the room. His words: "I can even let them start signing up, so they can start their paperwork before I even get there." So the app took sign ups from day one.

What we built

Four businesses, one account, one dashboard

🧺

The market

Fourteen aisles, from rice and kente to phones and school books. Traders open a stall, farmers get a shelf with bulk prices, buyers pay by mobile money or cash at the door.

🍲

Food by okada

Kitchens list their menu, the price and the wait show before you order, and the nearest rider brings it hot.

🛺

The road

Taxi, comfort or van, priced by the kilometre and agreed up front. Parcels by okada. Loads by aboboya. Cars by the day with a deposit. Okada passengers sit behind a switch until his licence says go.

📋

Smaila's desk

Every seller and driver waits for his approval, papers attached. Commission, orders, trips, drivers online, what he owes out, and a feature sheet he can send his video agency that never goes stale.

The signature feature

Built for Ghana, not translated for it

Every price is in cedis and stored in pesewas. Payment is mobile money or cash on delivery, because that is how people pay. The vehicles are the ones on the road: okada, aboboya, taxi, van. Drivers are paid to MTN, Telecel or AirtelTigo. The home screen is the flag and the map of Africa he asked for three times on one call, with the kente motif from his own reference drawn in.

And the wordmark is his spec, word for word: ALUAH in the flag red, CONNECT AFRICA in the flag gold, the same size, not a subtitle.

🇬🇭 Cedis and pesewas📱 Mobile money🛵 Okada and aboboya🌾 Farm shelf

How it moved

Five weeks, four calls, one launch date

31 Jul

Applied. The offer went out that day. He paid on 4 August and the first version was live on the 5th, as Makola.

6 Aug

First call. Restaurant menus, okada food delivery, and the flag with the map of Africa instead of a black box, asked for three times.

13 Aug

Renamed Aluah Connect Africa to his spec. The aboboya. The farmer's switch. The October launch. A feature sheet for the agency writing his commercial.

29 Aug

Okada passengers, built and parked behind a switch with the reason written beside it. The licence is his call, not ours.

1 Sep

Review call, sharing his screen. The service chooser at the top of the home page, the rental car, the chat bot at the bottom. All three shipped. Next: both app stores.

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