Real screens from the working app. Swipe.
Running paid ads for a lot of accounts means the same four decisions, all day: scale what is working, hold what is borderline, kill what is spending with nothing to show, and freeze what has burned out.
Those decisions are rules, not judgement. So they run on a schedule instead of whenever somebody remembers to look, and every one of them is written down.
Beat the target cost per lead across enough leads to be real, and the budget goes up by a set percentage.
Spending past a cap with zero leads and past its grace period gets switched off automatically.
Frequency climbing and performance sliding means the creative is spent, not the budget.
What changed, on which account, and the numbers that triggered it. No silent moves.